PRIVACY NOTICE

We take the protection of your personal data very seriously and always treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

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1. NAME AND CONTACT DETAILS OF THE RESPONSIBLE FOR PROCESSING AND THE COMPANY DATA PROTECTION OFFICER

The following is responsible for data processing:

ECHT-BERLIN Alex Huefner

Goltzstr. 24, 10781 Berlin

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2. COLLECTION AND STORAGE OF PERSONAL DATA AND THE NATURE AND PURPOSE OF THEIR USE

a) When visiting the website

 

When you visit our website www.echt-berlin.com, the browser used on your device automatically sends information to the server on our website. This information is temporarily stored in a so-called log file. The following information is recorded without any action on your part and stored until it is automatically deleted:

 

IP address of the requesting computer,

Date and time of access,

Name and URL of the file called up,

Website from which access is made (referrer URL),

 

Browser used and, if applicable, the operating system of your computer and the name of your access provider.

 

The data mentioned will be processed by us for the following purposes:

Ensuring a smooth connection to the website, ensuring comfortable use of our website, evaluating system security and stability and for other administrative purposes.

 

The legal basis for data processing is Art. 6 Para. 1 S. 1 lit.f GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.

In addition, we use cookies and analysis services when you visit our website. You will find more detailed explanations under Sections 4 and 5 of this data protection declaration.

 

b) your email to us

Information from emails you send to us will only be used for correspondence in response to your active request. The legal basis for data processing is derived from Art. 6 Paragraph 1 Sentence 1 lit. a GDPR.

 

The contact and content data remain with us until you ask us to delete them, revoke your consent to storage or the purpose for data storage no longer applies.

 

We only use your data to contact you, there is no use of the data by third parties.

c) When using our contact form

If you have any questions, we offer you the option of contacting us using a form provided on the website, providing a valid e-mail address so that we know who the request came from and to be able to answer it . Further information can be provided voluntarily.

 

The data processing for the purpose of contacting us takes place in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR on the basis of your voluntarily given consent.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies. Mandatory statutory provisions - in particular retention periods - remain unaffected.

 

d) Registration on our website

You can register on our website in order to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered.

For important changes, for example in the scope of the offer or for technically necessary changes, we will use the e-mail address given during registration to inform you in this way.

 

The processing of the data entered during registration is based on your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent at any time. An informal e-mail to us is sufficient. The legality of the data processing that has already taken place remains unaffected by the revocation.

The data recorded during registration will be stored by us as long as you are registered on our website and will then be deleted taking into account statutory retention periods.

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Tracking measures are carried out on the basis of Art. 6 Paragraph 1 Sentence 1 lit. With the tracking measures used, we want to ensure a needs-based design and continuous optimization of our website. On the other hand, we use tracking measures to statistically record the use of our website and to evaluate it for you in order to optimize our offer. These interests are to be regarded as legitimate within the meaning of the aforementioned regulation.

 

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

 

a) Google Analytics

 

We use Google Analytics, a web analysis service from Google Inc. (https://www.google.de/intl/de/about/)(1600 Amphitheater Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymised usage profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website such as

 

Browser type / version,

operating system used,

Referrer URL (the previously visited page),

Host name of the accessing computer (IP address),

Time of the server request,

 

are transmitted to and stored by Google on servers in the United States. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of us. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that an assignment is not possible (IP masking).

 

You can prevent the installation of cookies by setting the browser software accordingly; however, we would like to point out that in this case not all functions of this website can be used to their full extent.

 

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https: / /tools.google.com/dlpage/gaoptout?hl=de).

 

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is set which prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will have to set the opt-out cookie again.

 

Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

 

b) Google Adwords Conversion Tracking

 

We also use Google Conversion Tracking to statistically record the use of our website and to evaluate it for the purpose of optimizing our website. Google Adwords will set a cookie (see section 4) on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. We only find out the total number of users who clicked on the page. If you do not want to take part in the tracking process, you can also refuse the setting of a cookie required for this - for example via a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies.

 

A deletion of the data at user and event level, with cookies, user IDs (e.g. user ID) and advertising IDs (e.g. DoubleClick cookies, Android advertising ID, IDFA [Apple identifier for advertisers ]) are linked takes place no later than 6 months after their survey.

 

c) Data protection declaration for the use of Matomo

 

This website uses the open source web analysis service Matomo. Matomo uses so-called "cookies". These are text files that are saved on your computer and that enable your use of the website to be analyzed. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before it is saved.

 

Information about the use of this website will not be passed on to third parties. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

 

7. DATA SUBJECT RIGHTS

You have the right:

 

to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can obtain information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, deletion, restriction of processing or objection, the existence a right to lodge a complaint, the origin of your data, if we have not collected it, as well as the existence of automated decision-making including profiling and, if necessary, meaningful information on their details

 

in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us;

 

to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless processing to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims is required;

 

In accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if you dispute the correctness of the data, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you need it to assert or exercise it or you need to defend legal claims or you have objected to processing in accordance with Art. 21 GDPR;

 

in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another person responsible;

 

to revoke your consent given to us at any time in accordance with Art. 7 Para. 3 GDPR. As a result, we are no longer allowed to continue the data processing based on this consent in the future and

 

to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or our company.

 

8. RIGHT TO OBJECT

If your personal data are processed on the basis of legitimate interests in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR, you have the right to object to the processing of your personal data in accordance with Art. which arise from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation.

 

If you would like to make use of your right of revocation or objection, an email to the address given in the legal notice is sufficient.

 

9. DATA SECURITY / SSL

We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed key or lock symbol in the lower status bar of your browser.

 

We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

 

10. UPDATE AND CHANGES TO THIS PRIVACY POLICY

This data protection declaration is currently valid and is dated April 2021.

 

Due to the further development of our website and offers on it or due to changed legal or official requirements, it may be necessary to change this data protection declaration. You can call up the current data protection declaration in its current form on our website at any time.

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